Last updated: September 13, 2026
Values Driven Behavior respects your privacy and is committed to handling your personal information responsibly. This Privacy Policy explains what information may be collected when you visit valuesdrivenbehavior.com, purchase a resource, download a free resource, join our email list, or otherwise interact with the website.
By using this website, you acknowledge the practices described in this Privacy Policy.
Information We Collect
We may collect information that you voluntarily provide when you:
- Purchase a product or digital resource
- Sign up to receive a free resource
- Join our email list
- Create an account or complete a checkout
- Contact Values Driven Behavior
- Otherwise submit information through the website
This information may include your name, email address, billing information, order information, and other information you choose to provide.
The website may also automatically collect limited technical information such as your IP address, browser type, device information, pages visited, referring website, and information collected through cookies or similar technologies.
Purchases and Payment Information
Values Driven Behavior uses WooCommerce to operate its online store and WooPayments to process eligible payments.
When you make a purchase, information necessary to process and fulfill your order may be shared with payment processors and other service providers involved in completing the transaction.
Values Driven Behavior does not directly store your full credit or debit card number on its website. Payment information is handled by the applicable payment processor according to its own security and privacy practices.
Order information may be retained as necessary for customer service, accounting, tax, fraud prevention, legal compliance, and business recordkeeping.
Digital Products and Downloads
When you purchase a digital product, information associated with your order may be used to provide access to your purchased files, maintain download permissions, troubleshoot technical issues, and provide customer support.
Email Communications and Free Resources
If you request a free resource or voluntarily join an email list, your name and email address may be added to the Values Driven Behavior email system.
Values Driven Behavior currently uses MailerLite to manage email subscribers and deliver certain resources and communications.
Depending on what you request or subscribe to, you may receive:
- Requested downloads or resources
- Practical educational content
- Updates from Values Driven Behavior
- Information about new resources, products, or services
- Occasional promotional emails
You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the email.
Transactional emails related to purchases, account activity, or delivery of products may still be sent when necessary to provide a service you requested.
How We Use Your Information
Information collected through this website may be used to:
- Process and fulfill purchases
- Deliver digital products and free resources
- Provide customer support
- Respond to questions or requests
- Send requested or consented-to email communications
- Maintain and improve the website
- Understand how visitors use the website
- Protect the website and prevent fraudulent or unauthorized activity
- Maintain appropriate business and financial records
- Comply with applicable legal obligations
Cookies and Similar Technologies
Values Driven Behavior and service providers used by the website may use cookies or similar technologies to support website functionality, remember preferences, operate the online store and checkout, maintain shopping-cart functionality, understand website usage, and support security.
Some cookies may be necessary for the website and online store to function properly.
Additional cookies or tracking technologies may be used if analytics, advertising, social-media, or similar services are added to the website.
You can control cookies through your browser settings. Disabling certain cookies may affect some website features.
Service Providers
Values Driven Behavior uses third-party services to operate portions of the website and business. These may include website hosting, ecommerce, payment processing, email delivery, analytics, security, and other technology providers.
These providers may process information only as necessary to provide their respective services and are subject to their own privacy and security practices.
Current services may include WooCommerce, WooPayments, MailerLite, WordPress, and website hosting and email-service providers.
Sharing of Personal Information
Values Driven Behavior does not sell your personal information.
Personal information may be shared with service providers when reasonably necessary to operate the website, process transactions, deliver resources, communicate with you, maintain security, or comply with legal obligations.
Information may also be disclosed when reasonably necessary to comply with applicable law, respond to lawful requests, protect legal rights, investigate fraud or security concerns, or protect the safety and integrity of the website and its users.
Data Retention
Personal information is retained only for as long as reasonably necessary for the purposes for which it was collected, including providing products or services, maintaining business and financial records, resolving disputes, enforcing agreements, and complying with applicable legal obligations.
Email subscribers may unsubscribe from marketing communications at any time.
Your Privacy Choices
Depending on where you live, applicable law may provide rights concerning your personal information, which may include the right to request access to, correction of, or deletion of certain personal information.
You may also request information about how your personal information is handled.
To submit a privacy-related request, contact Values Driven Behavior using the information below. Certain information may need to be retained when required for legitimate business, financial, security, or legal purposes.
Children’s Privacy
Values Driven Behavior provides resources that may be used by parents, caregivers, educators, clinicians, and other professionals working with children. However, this website and its purchasing and email-subscription services are intended for adults.
Values Driven Behavior does not knowingly collect personal information directly from children through the website. If you believe a child has submitted personal information through the website, please contact us so the situation can be reviewed.
Security
Reasonable administrative and technical measures are used to protect personal information. However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.
Third-Party Links
This website may contain links to third-party websites or services. Values Driven Behavior is not responsible for the privacy practices or content of third-party websites. Visitors should review the privacy policies of those services when appropriate.
Changes to This Privacy Policy
This Privacy Policy may be updated periodically to reflect changes in website functionality, business practices, service providers, or applicable requirements.
Updates will be posted on this page with a revised “Last updated” date.
Contact
Questions about this Privacy Policy or requests concerning your personal information may be directed to:
Michelle Szydlowski, BCBA
Values Driven Behavior
Glenwood Springs, Colorado, USA
michelle@valuesdrivenbehavior.com